The inaugural “Homebuyer Insights Report” released by Bank of America, reveals the reasons why consumers purchase homes and their feelings regarding homeownership.
Consumer Lending Executive, D. Steve Boland, explained:
“Homebuyers today are motivated by both emotional and practical reasons. Nearly all want more space, but a majority of homebuyers, especially those purchasing their first home, are also looking for a place to call their own, put down roots and make memories. They value the emotional benefits of owning a home as much as the financial ones.” (top graph)
Boland went on to say:
“The path to homeownership is a journey and can be as overwhelming as it is exciting. For many people, this is the single most significant financial transaction they will ever make.”
This was evidenced in the report when they asked today’s homebuyers to define homeownership. Their answers tell the whole story and are on the right.
Homeownership has always been a part of the American Dream and survey after survey confirms this will always be the case.